The man selling American burgers to Parisians – in the most French way possible
Information technology'south something when a restaurant is awarded a Michelin star of approving, but information technology'south quite another when you run across snaking queues at a diner that does not take ane. Information technology ways the founders and chef at the eating place must accept a magic formula that keeps its kitchen decorated all the time and its patrons satisfied – and hungry for more than.
Since its founding in 2022 on Rue d'Argout, Parisians and tourists alike take been continuing in line to become a taste of what Alloy has to offer – food for the masses eschewed past food cognoscenti – expert 'ol American burgers.
Today, the burger brand has expanded with five outlets with a sixth on its way. So what's so special almost the burger here, you might enquire? After all, a burger is a burger.
Blend's offering is non just whatever ordinary patty smacked into ii pieces of dough. Information technology's fabricated from "the best of what France has to offering", said founder Victor Garnier. The bun is baked in advance, while the meat, which is minced right before service, is "a good mixture of muscle and fat" courtesy of Yves-Marie Le Bourdonnec, a butcher whom The New York Times considered one of the best in the world. Garnier chose to piece of work with him considering his "passion for meat and the meat environment is crazy".
Garnier's own beloved affair with the beefiness patty started when he was an substitution pupil in Malibu, Los Angeles. He recounted how he would terminate course on Tuesday so spend the rest of the week "surfing, skating and eating burgers". That routine "became a passion… an obsession", he enthused. Information technology'southward not only the food that Garnier subscribes to, just "a lifestyle… an artistic way to express myself."
Part of what made his feel special was observing how people in California enjoyed their twenty-four hour period. And when they did something, they did information technology "fully, thoroughly, with their middle and with passion", fuelled by "the willingness to bring people together". This was often achieved through food and in particular, burgers.
With that passion in mind, Garnier was determined to create the all-time of burgers, so he set the criteria for those he wanted to work with – people with passion. That same passion is translated into how he runs the restaurant.
The motto – "Bringing People Together" – is not but near beingness absurd and friendly, said Clement, a server at Blend. Clement added that it is also about "finding a connection with people", taking care of them and letting them stay equally long as they want.
The passionate server said: "You have to bask piece of work the same style you enjoy your passion. When you say, 'today I sold 150 burgers', information technology'due south a nice feeling to have because you lot managed to make people enjoy their twenty-four hours, their lunch or their dinner."
Adapted from the serial Remarkable Living. Sentry full episodes on Channel NewsAsia, every Sunday at 7pm.
READ: The Hong Kong chef discovering his heritage by "French-ifying" Chinese food
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Source: https://cnalifestyle.channelnewsasia.com/remarkableliving/where-to-find-hamburgers-in-paris-blend-restaurant-239016
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