In the business of love, spontaneous marriage proposals are a regular affair
Ah, to exist in the concern of love. And who better to create exquisite jewellery to celebrate the one emotion that inspires the near enchanting poetry and songs e'er written, than a romantic at heart?
Caroline Scheufele, Co-president and Artistic Director of Chopard, believes that the purchase of jewellery is often "an emotional decision." Much more than, say, buying a motorcar. "A motorcar may also exist a luxury product where you choose the make, the colour, the leather… simply at the end of the day, it's yet a means of transport."
Scheufele, therefore, designs for the emotion it conjures.
"Women are looking for more than than merely a beautiful gem; they're looking for a story they tin can connect with emotionally," she told CNA Luxury.
In its 159 years, the maison has mastered the art of storytelling through its extraordinary selection of creations, each expressing a creative narrative through high quality raw materials, peerless technical artistry, and, the occasional quirk.
Scheufele has spent iii and a half decades agreement women and their desire for all things resplendent, e'er since she designed the very first jewellery piece for Chopard in 1985.
Preferences for jewels and gems may evolve with the trends but, for Scheufele, it always comes back to love.
"Women are looking for more than just a beautiful gem; they're looking for a story they can connect with emotionally." – Caroline Scheufele
FOR THE Love FOR Dazzler
Love was the central theme for the Cerise Carpet Collection 2019, which graced the Cannes Film Festival (Chopard has been its official partner since 1998). Several pieces in the collection were showcased at an exclusive private dinner held for ultra high net worth clients at The St Regis Singapore on Tuesday (Oct 29).
READ> Cannes 2019: The best jewels worn by celebrities at the glitzy pic festival
At that place were necklaces, bracelets, earrings, rings, brooches and jewellery watches; some embellished with classical white diamonds and others in total multi-coloured magnificence, ornamented with rare precious stones.
Equally the evening shimmered with cascades of Paraiba tourmalines, amethysts, emeralds, sapphires, opals, rubies and tanzanites, 1 majestic dazzler stood apart in all its gasp-worthy glory: The Garden of Kalahari collection, created from a 342-carat diamond of perfect colour and absolute purity.
"The Kalahari is a very special story that's very close to my heart because I followed the Queen of Kalahari diamond from A to Z; from the 342-carat rough diamond in the mine – it was a woman who found it – to the cutting, the designing, and to the scarlet carpet," shared Sheufele.
The Queen of Kalahari diamond, which Mother Nature had birthed and nurtured underground more than a billion years ago, then gave ascent to a set of 23 diamonds that combines the best D-colour with F-grade flawless clarity.
Among these 23 diamonds, v are over 20 carats, each beautifully rendered in the main cut-stone shapes – cushion, brilliant, heart, emerald and pear – nether the care of Chopard'south atelier artisans, and further fashioned into boggling expressions of Scheufele's inventiveness.
"Information technology'due south similar a family. I could've sold each one of them many times separately but I don't want to separate the family unit. I'm not in a hurry (to sell them) so the Kalahari is with me," she said. The prepare is reportedly worth US$75 million (S$102 million).
Style AND SUSTAINABILITY
Scheufele welcomes usa to her hotel suite dressed in a blackness laced gown sans sleeves. Information technology's a simple ensemble to allow her jewellery and accessories to shine, notwithstanding elegant enough for the soiree later on that evening.
Exquisite emerald earrings dangle from her lobe, curiously matched with a cross and rosary effectually her neck. On her right wrist, multiple charm bracelets including one bearing the Turkish nazar believed to ward off the evil centre ("I'm very superstitious," she disclosed) and a jade bangle fight for attention alongside Chopard's new Tall Eagle men's watch.
READ> How an 80s icon – Chopard's sporty yet elegant St Moritz watch – was reborn
"[It's] to support my brother", she said, referring to her co-president, Karl-Friedrich, who presides over Chopard's Fifty.U.C collection of watches.
The new drove is crafted in lucent steel, said to be only equally precious as gilded, and is antiallergenic and therefore comparable in quality to surgical steel with a durable and incandescent quality unlike any other metal.
Information technology's also REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals)-certified and ethically-produced, in line with Chopard'south sustainability initiatives as part of the company's Journey to Sustainable Luxury programme.
This includes a commitment to but use 100 per cent ethical gold in all its products beginning last yr, defined as gilt that comes from either artisanal pocket-sized-scale mines that participate in the Swiss Amend Gold Association's Fairmined and Fairtrade programmes, or gold sourced with the Responsible Jewellery Council'south (RJC) Chain of Custody certification, through Chopard'due south partnership with RJC-certified refineries.
The brand has even launched an ethical perfume drove, made with raw materials and ingredients that have been fair harvested.
READ> Why watch and jewellery brand Chopard is making ethical perfumes
"Information technology'south actually time that everybody does what nosotros tin to relieve our planet. We accept to exist more conscious about what we do and how nosotros do it," Scheufele stressed.
Could this interpret to consuming less – even in the world of luxury?
"Yes, I recollect the ownership has inverse," she said. "Amend quality is always a recommendation and less is more – whether it's jewellery or fashion."
This advice, unsurprisingly, works out pretty well for the loftier jewellery business organization, though it's a segment that tends to be rooted in a culture of gifting.
"I notice that women are ownership cute items for themselves more than nowadays only it's usually a timepiece or a designer dress. The high jewellery world was a step they didn't accept because it was more associated with gifting," she observed.
While she acknowledges that this is slowly irresolute, she believes some traditions ought to remain.
"At the end of the twenty-four hours, if a guy comes to you with a beautiful box and you find a prissy diamond inside… this will never change over generations," said Scheufele, ever the romantic.
"It's really fourth dimension that everybody does what we can to save our planet. We have to exist more than conscious about what we do and how nosotros do it." – Caroline Scheufele
READ> Information technology's non just diamonds – did you know your gold could be irresponsibly sourced?
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Source: https://cnalifestyle.channelnewsasia.com/people/chopard-caroline-scheufele-245756
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